Journal
How to run a consulting practice with AI in it, without the hype or the benchmark recaps.
New here? Start with these
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The three categories of consulting work — and which ones AI should never touch
Where the line sits between work AI should touch and work it shouldn't.
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Stop prompting, start briefing: delegating whole deliverables to Claude
The habit change that fixes most bad AI output: brief it, don't prompt it.
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Stop pasting into chat. Point Claude at a folder.
The setup post — where your files live and how Claude gets to them.
AI Strategy
The three categories of consulting work — and which ones AI should never touch
The rule for deciding which consulting tasks to give AI — and which to keep yourself. Specific examples across the three categories.
Every article, by topic
The complete Journal index. Bookmark this page — new pieces land here on publish.
Setting Up Claude
- Stop pasting into chat. Point Claude at a folder.
- How to keep a client's context across Claude sessions (without re-pasting)
- Claude Projects vs. skills vs. raw prompts — when to use which
- Claude skills for solo consultants: what they are, and the first three to build
- The Claude workflows worth keeping in a solo consulting practice
Working With AI
- When Claude's Second Draft Isn't as Good as the First
- What's left to review when the AI checks its own work
- The effort dial: how much thinking does a task deserve?
- From transcript to deliverable: the AI-assisted research-report workflow
- The one-pager you should write before every AI-assisted task
- The context-window mistake most consultants make with Claude
- Stop prompting, start briefing: delegating whole deliverables to Claude
- Why your AI prompts feel generic — and how solo consultants fix it
Winning Work
- The case-study harvest: one wrap, three marketing pieces, thirty minutes
- An 8-step proposal walkthrough on a real (fake) engagement
- The non-numeric outcome — what stops case studies from reading like marketing fiction
- Why most consulting proposals lose — and the one shape that closes
- The 90-second discovery dossier (when you don't have an SDR)
Running Client Work
- The client update email template (steal this one)
- The scope-creep conversation: four scripts for the conversations you've been avoiding
- The five-section Friday update that keeps clients quiet
- The first hour after a deal closes: what to ship a new client
- The client-meeting workflow that turns transcripts into next actions
Practice Systems
Model Watch
- Which Claude model you actually get now depends on your plan
- Claude Cowork left the desktop. Here's what that buys a consultant.
- Don't build your practice on one AI model
- Fable 5, Opus, or Sonnet: which Claude for client work
- Claude Fable 5 for solo consultants: what actually changes
- Claude vs. ChatGPT for consulting work: why we default to Claude
AI Strategy
- Consultant OS vs. a folder Claude actually works in
- What a paid template kit has to beat
- What "AI-native" actually means for a digital product (and why it's not the prompts)
- Why outcome-specific AI products beat 100-prompt megapacks
- The three categories of consulting work — and which ones AI should never touch