Journal

The first hour after a deal closes: what to shi...

Four artifacts to send in the first hour after a client signs — what each one signals, what to skip, and the kickoff trap most consultants fall into.

What "AI-native" actually means for a digital p...

"AI-native" gets used loosely — usually to mean "we put prompts in it." The actual meaning has more to do with structure than prompts.

An 8-step proposal walkthrough on a real (fake)...

From discovery call to signed proposal in eight chained AI prompts — walked through end-to-end on a fictional but realistic consulting engagement.

The non-numeric outcome — what stops case studi...

The one section that separates real consulting case studies from the ones that read as fabricated — and why every case study needs it.

I picked Claude — here's the one task ChatGPT a...

An opinionated take on Claude vs. ChatGPT for consulting work — what Claude does better, the one task that goes the other way, and how to pick.

Why most consulting proposals lose — and the on...

The structural reason most consulting proposals fail — and the eight-section shape that converts. Specific examples, no template SEO.