Winning Work
Discovery, proposals, and case studies that turn conversations into engagements.
The case-study harvest: one wrap, three marketing pieces, thirty minutes
A 30-minute procedure that turns a wrapped engagement into one case study and three social posts — before the texture decays. Run it inside two weeks of wrap.
An 8-step proposal walkthrough on a real (fake) engagement
From discovery call to signed proposal in eight chained AI prompts — walked through end-to-end on a fictional but realistic consulting engagement.
The non-numeric outcome — what stops case studies from reading like marketing fiction
The one section that separates real consulting case studies from the ones that read as fabricated — and why every case study needs it.
Why most consulting proposals lose — and the one shape that closes
The structural reason most consulting proposals fail — and the eight-section shape that converts. Specific examples, no template SEO.
The 90-second discovery dossier (when you don't have an SDR)
Three artifacts to produce before any consulting discovery call — company brief, decision-maker brief, fit flag — in three minutes total.