AI Strategy
What a paid template kit has to beat
We sell a paid Claude template kit, so read this skeptically: what a paid kit has to beat, the checklist to hold any kit to, and who shouldn't buy one.
AI Strategy
What "AI-native" actually means for a digital product (and why it's not the prompts)
"AI-native" gets used loosely — usually to mean "we put prompts in it." The actual meaning has more to do with structure than prompts.
AI Strategy
Why outcome-specific AI products beat 100-prompt megapacks
The reason "100 prompts to 10× your business" packs don't work — and what to look for in an AI product instead.
AI Strategy
The three categories of consulting work — and which ones AI should never touch
The rule for deciding which consulting tasks to give AI — and which to keep yourself. Specific examples across the three categories.