positioning

AI Strategy

What "AI-native" actually means for a digital product (and why it's not the prompts)

"AI-native" gets used loosely — usually to mean "we put prompts in it." The actual meaning has more to do with structure than prompts.

AI Strategy

Why outcome-specific AI products beat 100-prompt megapacks

The reason "100 prompts to 10× your business" packs don't work — and what to look for in an AI product instead.