Winning Work

An 8-step proposal walkthrough on a real (fake) engagement

From discovery call to signed proposal in eight chained AI prompts — walked through end-to-end on a fictional but realistic consulting engagement.

Winning Work

The non-numeric outcome — what stops case studies from reading like marketing fiction

The one section that separates real consulting case studies from the ones that read as fabricated — and why every case study needs it.

Model Watch

Claude vs. ChatGPT for consulting work: why we default to Claude

Why we default to Claude for consulting work, the one task worth testing in both tools, and a one-hour test to settle the choice on your own work.

Winning Work

Why most consulting proposals lose — and the one shape that closes

The structural reason most consulting proposals fail — and the eight-section shape that converts. Specific examples, no template SEO.

Setting Up Claude

The Claude workflows worth keeping in a solo consulting practice

Five Claude workflows worth making permanent in a one-person consulting practice, the ones that sound better than they work, and the setup behind them.

Running Client Work

The client-meeting workflow that turns transcripts into next actions

Pre-brief, debrief, follow-up email — the three artifacts to produce around every meaningful client meeting, in 12 minutes total.

Practice Systems

The quarterly retrospective for solo consultants — a 90-minute exercise that compounds

A 90-minute end-of-quarter exercise that tunes your ICP, your pricing, and your pipeline — without team-retro overhead.

Winning Work

The 90-second discovery dossier (when you don't have an SDR)

Three artifacts to produce before any consulting discovery call — company brief, decision-maker brief, fit flag — in three minutes total.

Working With AI

Why your AI prompts feel generic — and how solo consultants fix it

The four reasons Claude and ChatGPT keep producing forgettable output — and the prompt structure that fixes all four for consultants.

AI Strategy

The three categories of consulting work — and which ones AI should never touch

The rule for deciding which consulting tasks to give AI — and which to keep yourself. Specific examples across the three categories.